There are 3 entry points to start promoting your livestream.
Before starting your livestream:
A. Entry Point 1: Live Preview Page
1. In the Shopee App, go to 'Me' then click onto the Shopee Live button
2. Click 'Create Stream'
3. Before you begin your livestream session, you'll find the 'Promote' icon at the bottom of the page.
When your livestream is ongoing:
B. Entry Point 2: Live Room Bottom Tab
C. Entry Point 3: Liveroom Multifunction Panel
Getting started:
1. Click on the "Promote" button
2. Ads credit
Ensure sufficient Ads Credits are available, top-up if necessary
3. Configure your ads duration
You can set the duration of your Live Ads to run as long as your Livestream is ongoing
4. Configure your ads budget
You can set up your budget so that you can ensure Live Ads last as long as the Livestrream is running. If you run out of budget, your Live ADs will stop showing unless you increase the Live Ads budget.
5. Choose your ads Objective
Default option is "Maximize Views" but you are able to select "Maximize GMV" depending on your strategy
6. Click Publish
You're all set!